About Us

Svara General Trading L.L.C was founded and established by a young entrepreneur with a background in family-run businesses. Ashish Sachdeva, Managing Director, is based in Dubai and primarily owns and runs his business of readymade garments under the brand Sameera Fashions L.L.C, which conducts business in Dubai, Saudi Arabia and Egypt since the last 17 years. At SGT, Ashish is responsible for the Food Commodities and Cooking Oil business, given his well established contacts in Africa and the Middle East.